Praco Press-Shopping |
Pr@co Press-Shopping® : PR and global communications managementPraco Press/Shopping® is a collaborative platform for PR and communication. This process enables you to trace products from the collections leant out for various events (photo shoots, editorials, shows, press releases, etc…) in order to determine the marketing impact of the publicised products.
Praco Press/Shopping® enables the management of all contacts established with different participants (journalists, editors…) and enables you to measure the advertising impact.
The software facilitates a better assessment of the product flow, justifying its provision and enabling the analysis of each promotional step. The software is entirely compatible with Microsoft Excel enabling you to supply it with data from other information systems, in particular the names of products, but also to generate reports at your convenience.
The advantages of Pr@co Press-Shopping®The software covers all necessary tasks to monitor the products. It enables:
A few Client References
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Pr@co
Unit 4, Level 5,
New England House
Brighton
BN1 4GH
Tel. : +44 (0)1273 672400
Email : contact@praco.fr
Web : www.praco.fr/en/